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Research papers

Brand personality modelling

Most advertisers in the 90’s no longer look at their brands using only socio-demo- graphic and classic imagery measurement tools. As marketing researchers, we experience more and more their urgent need to understand the very personal...

Catalogue: Seminar 1994: Building Successful Brands
Author: Rolf Verlinden
June 15, 1994
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Citation

Verlinden, R. (1994a, June 15). Brand personality modelling. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brand-personality-modelling